We Are The Web
Project overview
We Are the Web was created to bring awareness (and a little humor) to the net neutrality debate. We asked the best Internet celebrities of the time, Leslie Hall, the Tron Guy, and Peter Pan, to participate. Each shared what the Net has meant to them in a catchy song-slash-music video, campaign downloads, and news feeds. Over 500,000 people visited in the first two weeks. One million unique visitors stopped by in under a month. The video has been consumed more than two million times. Google ranked the Net Neutrality video third in its “Ten Best Videos” list, and Yahoo featured the video on their homepage — a placement worth $2 million in ad dollars. From VH1’s Best Week Ever to Vice magazine, Boing Boing to The Best of YouTube, it just keeps living all over the web.
Project information
Agency:
space150
2006
Services:
Strategy
Creative Direction
Visual Identity
Digital
Motion & Film
Low profile.
High impact.
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