Ivy Hotel
Project overview
The Ivy Hotel was a still-under-construction property that needed to be turned into a relevant and memorable brand. Using cues from the District’s streets, a brand system was created to complement the seductive appeal of San Diego's high-design community and its exclusive social scene. All marks in the Ivy business system match in their weight, balance, concept, and typography. Aspirational brand language and design are integrated across all Ivy communications, including signage, interior design, advertising, websites, trade shows, and in-room collateral. Each Ivy brand uniquely stimulates curiousity while inviting visitors to become part of the luxurious Ivy experience as a whole.
Project information
Agency:
space150
2010
Services:
Strategy
Creative Direction
Digital
UI/UX
Digital
Motion & Film
Experiential
Low profile.
High impact.
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