Toro - Revolution Series
Project overview
Commercial lawn care has long been seen as as old, stodgy and stale industry. With the launch of the new, all-electric Revolution Series products, the goal was to turn Toro from ‘your grandpa’s mower’ into a tech-forward solutions-based company with a 100+ year heritage. We delivered a brand strategy that discovers a revolutionary focus, a creative platform that threads the needle between heritage and tech, a set of assets that bridge the gap between sleek and gritty, a microsite to drive excitement and educate, as well as a brand guide and trade show.
Project information
Agency:
space150
2021
Services:
Strategy
Creative Direction
Visual Identity
Motion & Film
Digital
UI/UX
Low profile.
High impact.
If you’re a new company or experiencing an inflection point we’d love to learn more about your challenge.