Propel
Project overview
Propel came to mono with an innovative new product – a pure water with electrolytes for daily workouts. To help Propel regain their fitness cred, we created the campaign platform and relaunch of their brand. The campaign ignited sales and now Propel is the fastest-growing brand within PepsiCo. For those passionate about exercise, working out isn’t work. It’s not dark, raw, gritty, or full of chest-pounding trainers. Fitness is pure joy. Bold use of blues and yellows connect pure water to electrolytes. Vibrant photography, linework, and pop culture-infused tactics aim to “lyte up” the daily routine and create a colorful, electric spirit. Dropping a little science along with a seamless brand experience, we united all Propel products under a fresh, new look and feel.
Project information
Agency:
mono
2015
Services:
Strategy
Creative Direction
Visual Identity
Digital
Motion & Film
Print
Low profile.
High impact.
If you’re a new company or experiencing an inflection point we’d love to learn more about your challenge.