Polaris—Virtual Boat Show
Project overview
In the wake of the pandemic, an IRL boat show was not an option. Polaris needed to find a way to connect with it's loyal fanbase before boating season and end of year purchase window. Our team helped idealize a fully virtual boat show for all marine flagship brands. The show was live as it was on showroom floor and allowed specialists to connect with users in real-time and provide discounted rates while connecting with dealers. A site ecosystem for each brand and model was available after the show was over. Each boat was modeled and available in AR to view at scale and the interactive experience allowed users to view models in full detail.
Project information
Agency:
space150
2020
Services:
Strategy
Creative Direction
Visual Identity
Motion & Film
Digital
UI/UX
Low profile.
High impact.
If you’re a new company or experiencing an inflection point we’d love to learn more about your challenge.