OVA
Project overview
OVA is a first-of-its-kind lab-powered egg freezing only program. Brought to you by one of the country's top independent fertility labs owned and operated by aParent IVF. From the very beginning, we worked closely with aParent IVF to create and structure the brand. Carefully marrying lifestyle and science into an approachable conversation. The brand was created via strategic platform, identity, digital and experience—to build the revolutionizing program aiming to make egg freezing more accessible & affordable to all women.
Project information
Client:
aParent IVF
2018
Services:
Strategy
Creative Direction
Visual Identity
Digital
Motion & Film
Print
Low profile.
High impact.
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