Logboat Brewing Co.
Project overview
Logboat Brewing Co. was looking to create a consistent visual system across the brand to correlate with business expansion. They wanted to keep the quirk and hand-drawn feel of the cans, but wanted them easily identifiable as a singular brand on-shelf and in-hand. The grided design system allowed us to maximize visual impact and further tell the Logboat brand story in a flexible, engaging way. Working closely with the team—the system carried over into long-term strategy and integrated into everything they do for expansion—and the future.
Project information
Client:
Logboat Brewing Co.
2018
Services:
Strategy
Creative Direction
Visual Identity
Packaging
Print
Low profile.
High impact.
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