Hyperloop TT
Project overview
Hyperloop Transportation Technologies, also known as HTT, is an American research company formed using a crowd collaboration approach to develop a transportation system based on the Hyperloop concept, which was envisioned by Elon Musk in 2013. Hyperloop innovation can change transportation as we know it and as a strategic partner, Anomaly LA was tasked with internal and external strategic alignment and how to best communicate what HTT is to the world. Imagine traveling from LAX to SFO in 30 minutes. Almost unfathomable. There was a level of trust, approachability and pure knowledge transfer that needed to be created from the onset. The brand was completely transformed via strategic platform, identity and experience—to a recognizable, global and human brand that remains flexibile as it approaches different markets and gains momentum.
Project information
Agency:
Anomaly
2020
Services:
Strategy
Creative Direction
Visual Identity
Low profile.
High impact.
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