Google Pay
Project overview
Google asked mono to introduce their unified payment platform, Google Pay, to the world, and help them become the leader in the mobile payments. To bring these payments to life, we put payments through the lens of Google tone—useful, honest and human. Communicating a "better way to pay" through simple, conversational language paired with unstock, real-life scenarios. We brought all Google partners together and created a flexible style guide to give a home to all the brand tools needed in flux—and helped Google build a localized presence across 16 countries and 10 languages.
Project information
Agency:
Mono
2018
Services:
Strategy
Creative Direction
Visual Identity
Digital
UI/UX
Low profile.
High impact.
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