Borealle
Project overview
Borealle is a catalyst for wellness transformation—plant and outdoor living evangelists that help people find+align with nature to power individual health and wellness. The visual system and strategic foundation is a simple encasulation of these values and a peek inside the head of the founder Jodi Gruhn. A palette inspired by nature and a symbol that is a window to the outside, the Borealle brand is an soft, modern, and approachachable platform for nature advocacy and healthier living.
Project information
Client:
Borealle
2023
Services:
Strategy
Creative Direction
Visual Identity
Packaging
Print
Digital
UI/UX
Low profile.
High impact.
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