Coworkrs was a small series of co-working spaces that suffered from identity crisis. The businesses within the spaces needed their own identities and needed to feel separate, and Coworkrs was outgrowing the coworking category and moving to premium, best in class office experiences. These insights powered shared offices curated around communities and helped reshape the brand into something all parties were proud to be a part of—Bond Collective. The brand was completely transformed via naming, identity and experience—to an affordable alternative for modern businesses to call home.